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A possible problem is conflict of interest, where an agent also handles a competitor’s ___

A third option - probably best for Peru and Bolivia - with the advantage that it is common in the food and drinks ___, is franchising

According to the Wall Street Journal: “More and more shoppers are bypassing household names for the cheaper, ___ products one shelf over

Advertising differs from news and publicity in that an identified sponsor pays for ___ the message in the media

Advertising is used when sponsors want to communicate with a number of people, who cannot be reached economically and effectively through ___ means

An alternative is to use overseas agents and distributors. This can be effective, and is definitely ___ cheaper

An example of a personal type of public relations is the company ___, who announces the company’s decision to expand its plant at a local Chamber of Commerce luncheon

And fourth, in looking at the brands argument globally, it is too easy to become misled by what is happening in an individual ___. In the UK as a whole, about one third of groceries are under supermarkets’ own labels. In the USA the proportion is only 20 per cent

Another element to consider in pricing a brand new product is the question of recouping research and development ___

Answering prospective buyers’ queries, however, requires personal ___

As David Jarvis of Hiram Walker ___: “We believe that brands will retain their halo, but people are less inclined to pay for something just because it’s a fashion accessory..”

As David Jarvis, in charge of the European operations of drinks company Hiram Walker, puts it: “A few years ago, it might have been considered smart to wear a shirt with a designer’s logo embroidered on the pocket frankly, it now seems a bit ___.”

But it does seem that the gradual shift from manufacturer-branded ___ retailer-branded goods is worldwide

But some incentives are part of a long-term effort to inform ___ customers at the point of purchase

But we may be witnessing the death of the ___

But, ___ because flashy, up-market brands have lost some of their appeal, it does not follow that all brands have done so. Cadbury’s Dairy Milk is just as much a brand as Cartier watches

Choose the right preposition: A promotion gets a product or service an ‘interview’ with the customer. Its long-term future with the customer will depend ___how he or she assesses its performance against other product candidates previously ‘interviewed’

Choose the right preposition: An example of a personal type of public relations is the company spokesperson, who announces the company’s decision to expand its plant ___ a local Chamber of Commerce luncheon

Choose the right preposition: And the Dulux Community Projects, now in their thirteenth year, enhance the brand’s image ___ linking it with a social/environmental activity

Choose the right preposition: Comments ___ marketing people like ‘The promotion was not successful because it only achieved a temporary bump in business’ demonstrate a clear misunderstanding of the role of sales promotion

Choose the right preposition: Companies may also attempt to use sales promotion as a solution to problems ___a more radical nature — like inferior performance — without recognizing that such a task is beyond its capabilities

Choose the right preposition: Coupons are an example of nonpersonal sales promotion. Store demonstrations are an example ___ personal sales promotion

Choose the right preposition: Each of the elements can play a particular role ___ achieving the promotion objectives

Choose the right preposition: Each year, awards of Dulux paint are made ___. voluntary groups who are planning painting projects for the benefit of the community

Choose the right preposition: Few consumers realize that the producer market is actually larger than the consumer market, since it contains all the raw materials, manufactured parts and components that go into consumer goods, plus capital equipment, such as buildings and machines, supplies such as energy and pens and paper, and services ranging ___cleaning to management consulting, all of which have to be marketed

Choose the right preposition: For example, advertising may be the best way to create awareness of a new product, while sales promotions such as free samples may be effective in encouraging trial ___ the product

Choose the right preposition: For example, our campaign Exciting Entertaining After Eight, helped reposition the brand as the definitive after-dinner mint. Based ___ a booklet — ‘The Complete Guide to Successful Entertaining’ — our multi-media campaign (including sponsored television) reinforced the brand’s characteristics of quality, sophistication and aspiration, whilst making them easily attainable by the consumer

Choose the right preposition: Government agencies, communities ___ which plants are located, consumerists, environmentalists, stockholders, and college professors are some of the groups reached by an organization’s public relations efforts

Choose the right preposition: In such situations, it only fulfils the function of heart massage and may render a disservice ___ temporarily obscuring the patient’s serious condition

Choose the right preposition: Incentives are immediate, when they can be obtained concurrently ___purchase, and straight price-cuts are the simplest example

Choose the right preposition: Industries and organisations vary greatly with respect to the relative importance they place ___ the different elements in the promotion mix. For instance, in the cosmetics world Avon Products Inc. emphasises personal selling, while Revlon Inc. emphasises advertising

Choose the right preposition: It has a temporary and short-term duration only, but can affect brand image ___ the longer-term

Choose the right preposition: It is important to keep in mind that the elements in the promotion mix must be coordinated and linked together in such a way that they will complement and reinforce each other’s impact ___ a potential customer

Choose the right preposition: It must be remembered that quite apart from consumer markets (in which people buy products for direct consumption) there exists an enormous producer or industrial or business market, consisting ___ all the individuals and organizations that acquire goods and services that are used in the production of other goods, or in the supply of services to others

Choose the right preposition: It therefore follows that promotion will be most productive on new products or existing ones ___ a superior customer proposition

Choose the right preposition: Modern organizations are also concerned about the effects of their actions ___ people outside their target markets

Choose the right preposition: Most management and marketing writers now distinguish ___ selling and marketing

Choose the right preposition: No promotion is an island unto itself Sales promotion is often mistakenly viewed in isolation ___ the other elements in the marketing plan and is sometimes utilized as a desperate measure to prop up sagging products

Choose the right preposition: Promotion is one of the four key components of any marketing strategy, the other three being product, place and price. Promotion itself is also considered to be comprised ___ four elements: advertising, personal selling, sales promotion and public relations

Choose the right preposition: Promotion seeks to move prospective buyers through this process by informing, reminding and persuading customers ___ an organisation and its products

Choose the right preposition: Sales promotion means immediate or delayed incentives to purchase, expressed in cash or ___ kind

Choose the right preposition: The limited yet important role of sales promotion is not widely recognized. The objective of a promotion is to achieve a specific number of new or additional purchases ___ its currency

Choose the right preposition: The manufacturer arranges with retailers a special in-store demonstration ___ its products and supplies the representatives, who conduct the demonstrations

Choose the right preposition: The relative importance of the promotion mix elements can vary over time and certain forms of advertising or sales promotion may come in and ___ of vogue

Choose the right preposition: There is consequently more industrial than consumer marketing, even though ordinary consumers are seldom exposed ___ it

Choose the right preposition: These are just a few ___ Welbeck’s brand-building successes and just a few reasons why over the last nine years we have had the highest client retention rate of all the major UK public relations consultancies

Choose the right preposition: These people may have little contact with the organization, but feel it affects their welfare ___ some way

Choose the right preposition: Unless the organization understands their concerns and communicates its goals and interests, they may misinterpret, distort, or be openly hostile ___ the organization’s actions

Choose the right preposition: Unlike the other promotion mix elements, public relations is concerned primarily ___ people outside the target market, although it may include them

Choose the right preposition: Usage or experience ___ a brand also strongly influences attitudes

Choose the right preposition: We call this important contribution ___ the marketing mix Brand Consumer Relations

Choose the right preposition: We can classify the promotion mix elements as personal promotion, nonpersonal promotion, or a mixture ___ personal and nonpersonal promotion

Choose the right preposition: Whether or not the brand continues to grow and prosper after the promotion is over says little ___ the quality of the promotion — it is mainly a function of the brand’s performance, pricing and advertising

Choose the right preposition: ___ deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: awareness, interest, evaluation, trial and adoption

Choose the right preposition: ___ general, the purpose of advertising is to create awareness and improve attitudes towards a brand, while the objective of promotions is to translate favourable attitudes into actual purchase

Choose the right preposition: ___ the other hand, publicity is nonpersonal public relations.

Choose three possible answers: As we also saw in the previous chapter, publicity is ___ carried in the mass media about an organization — its products, policies, personnel, or actions — at no charge to the organization for media time and space

Choose three possible answers: As we saw in the previous chapter, public relations (PR) is communication designed to correct erroneous impressions, maintain the goodwill of the organization’s many publics, and explain the organization’s ___ and purposes

Choose three possible answers: Because ___ skills developed before reading and writing did, it is only natural that the earliest advertising medium was the spoken word

Choose three possible answers: Direct Contact Public Relations Direct ___ with a public includes letters, plant tours, visits by public relations personnel, and company-sponsored events

Choose three possible answers: Employers, who recruit on college campuses may write personal ___ to professors explaining their management philosophy and required qualifications for student interviewees

Choose three possible answers: Even if the materials are judged newsworthy, the marketer has no control over how media ___ edit the content, schedule its appearance in the media, and so on

Choose three possible answers: First, it may reach people, who ordinarily do not pay attention to advertising, sales promotion, and salespeople. Second, it has ___ credibility than advertising

Choose three possible answers: In other words, publicity is not free ___

Choose three possible answers: In this History of Advertising, published in 1875, Henry Sampson ___ of the beginnings of advertising

Choose three possible answers: Just when advertising began depends on how one wishes to define the ___

Choose three possible answers: Media ___ routinely disregard materials that they do not consider newsworthy — subject matter that is untimely, uninteresting, and inaccurate

Choose three possible answers: Of course, the marketer must ___ the costs of preparing such items as news releases and inducing media editors to print or broadcast them

Choose three possible answers: On the other hand, marketers have to recognize publicity’s limitations. The marketer has very little control over what media editors do with the publicity materials that marketers ___

Choose three possible answers: Plant ___ often are scheduled by breweries and soft drink bottlers

Choose three possible answers: Publicity offers several advantages as a promotion ___

Choose three possible answers: Some types of institutional advertising, as indicated earlier in this chapter, are a ___ of public relations

Choose three possible answers: There is little doubt that the desire among tradesmen and merchants to make good their wares has had an existence almost as long as the ___ of buying and selling, and it is but natural to suppose that advertisements in some shape or form have existed not only from time immemorial, but almost for all time

Choose three possible answers: These ads mainly attempt to create or enhance a positive image for the organization. The discussions that follow ___ on two other approaches to conducting PR: direct contact and publicity

Choose three possible answers: These tours also help in ___ publicity

Choose three possible answers: Third, it is relatively ___ and provides coverage that would cost many advertising dollars

Choose two possible answers: A new product that is in competition with existing similar products will have little margin for maneuvre as its price will be immediately compared with its ___

Choose two possible answers: An essential feature of marketing that must be examined is pricing, which can have a profound effect upon the success of a new product and the continued life in the market-place of an established ___

Choose two possible answers: Aspects to be ___ in marketing products include quality, features (standard and optional), style, brand name, size, packaging, services and guarantee

Choose two possible answers: At its initial launch there may be a price incentive offered in the expectation that the product will commend itself to users and so ___ some level of brand loyalty

Choose two possible answers: Few consumers realize that the producer market is actually larger than the consumer market, since it ___ all the raw materials, manufactured parts and components that go into consumer goods, plus capital equipment, such as buildings and machines, supplies such as energy and pens and paper, and services ranging from cleaning to management consulting, all of which have to be marketed

Choose two possible answers: Here the buyer expects to pay high prices because the gifts are high ___

Choose two possible answers: However, in the event of a reduced launch price it may be that competitors will reduce their prices so that a price war ___

Choose two possible answers: If it is ___ higher than the figure demanded by competitors it may cause sales to suffer; if pitched lower, particularly if the difference is significant, consumers may question the quality of the product, perhaps unjustifiably

Choose two possible answers: In other words, you don’t sell what you make, you make what will be ___. As well as satisfying existing needs, marketers can also anticipate and create new ones

Choose two possible answers: In such a case initial pricing is often very high and will be reduced only when competitors enter the ___

Choose two possible answers: In such a case, such a price war could ___ the chances of the newcomer

Choose two possible answers: It also means that the marketing concept has to be understood throughout the company, e.g. in the production department of a manufacturing company, as ___ as in the marketing department itself

Choose two possible answers: It is the job of a product manager or a brand manager to look for ways to ___ sales by changing the marketing mix

Choose two possible answers: It is, of course, in almost universal ___ in the retail trade

Choose two possible answers: It must be remembered that quite apart from consumer markets (in which people buy products for direct consumption) there exists an enormous producer or industrial or business market, consisting of all the individuals and organizations that ___ goods and services that are used in the production of other goods, or in the supply of services to others

Choose two possible answers: It would be expected that enough market research would have been done to ensure that there is ___ in the market for an additional product to be able to establish itself and its price must bear favourable comparison

Choose two possible answers: Market opportunities are generally isolated by market segmentation. Once a target market has been identified, a company has to decide what goods or service to ___

Choose two possible answers: Marketers are consequently always looking for market opportunities - profitable possibilities of filling unsatisfied ___ or creating new ones in areas, in which the company is likely to enjoy a differential advantage, due to its distinctive competencies (the things it does particularly well)

Choose two possible answers: Most management and marketing ___ now distinguish between selling and marketing

Choose two possible answers: Once the basic offer, e.g. a product concept, has been established, the company has to think about the marketing mix, i.e. all the ___elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market

Choose two possible answers: Place in a marketing mix includes such factors as distribution channels, locations of points of sale, transport, inventory size, ___

Choose two possible answers: Products are sold rather than ___

Choose two possible answers: Promotion groups together advertising, publicity, sales promotion, and personal selling, while price includes the basic list price, discounts, the length of the payment period, possible credit terms, and so ___

Choose two possible answers: Rather than risk launching a product or service solely on the basis of intuition or guesswork, most companies ___ market research (GB) or marketing research (US)

Choose two possible answers: Sales representatives, who also talk to customers, are another ___ source of information

Choose two possible answers: Similarly, a verbally ___ price of two hundred and fifty thousand pounds sounds significantly less than a quote of a quarter of a million pounds, although the amounts are identical

Choose two possible answers: Subsequently it is almost ___ that the price will rise to a common level with its competitors

Choose two possible answers: The best-known classification of these ___ is the ‘4 Ps’: product, place, promotion and price

Choose two possible answers: The company must also take account of the existence of ___, who always have to be identified, monitored and defeated in the search for loyal customers

Choose two possible answers: The markets for the Walkman, video-games, personal computers, and genetic engineering, to choose some recent examples, were largely created rather than ___

Choose two possible answers: The other ___ is to enter the market at an average market price, but to have something in the product that can be said to be clearly superior to its competitors

Choose two possible answers: The pricing of a ___ new product is of especial difficulty, particularly if it is an innovation

Choose two possible answers: The second psychological price is the one, which sounds lower than it ___ is.

Choose two possible answers: The term ‘expect to pay’ is significant, especially when the product is competing with similar ___

Choose two possible answers: The ‘marketing concept’, on the ___, assumes that the producer’s task is to find wants and fill them

Choose two possible answers: The ‘selling concept’ assumes that resisting consumers have to be ___by vigorous hard-selling techniques to buy non-essential goods or services

Choose two possible answers: There are three considerations to be made when ___ a price for a product, the economic price, the market price and the psychological price

Choose two possible answers: There are two sorts of psychological price. The first is that pertaining to luxury goods or goods generally ___ as generous presents

Choose two possible answers: There is ___ that criers and hawkers were shouting their wares as far back as the days of the early Greeks, Romans, and Phoenicians

Choose two possible answers: There is consequently more industrial than consumer marketing, even though ordinary consumers are seldom ___ to it

Choose two possible answers: These are such things as jewellery, perfumes, high-class watches and similar ___ most often bought as gifts

Choose two possible answers: They collect and analyse information about the size of a potential market, about consumers’ reactions to particular product or service features, and so ___

Choose two possible answers: This can be said to be the lowest price that can be demanded to cover all ___ involved in the production of the good and its distribution, and to show a reasonable profit

Choose two possible answers: This is the ___ economic price that will make production worthwhile

Choose two possible answers: This is the price that the customers expect to pay and may be at either of the levels discussed in (a) or, more ___, somewhere in between

Choose two possible answers: This means that much of the work of marketing has been done before the final product or service comes into ___

Choose two possible answers: This primitive advertising, refined over the centuries, has carried down to the present ___

Choose two possible answers: This will depend upon how much a threat the other ___ see in the new product

Choose two possible answers: Thus an article marked Ј99.99 sounds cheaper than if it were marked Ј100 and Ј9,975 sounds much cheaper than Ј10,000, though the difference is relatively ___

Communication to correct erroneous impressions, ___ the goodwill of the organization’s many publics, and explain the organization’s goals and purposes is called public relations

Correspond the left and right parts

Coupons are an example of nonpersonal sales promotion. Store demonstrations ___ an example of personal sales promotion

During the second half of the eighties, the Japanese, for ___, showed themselves willing to pay a huge premium to buy goods with a smart label and image to match: they were fashion victims par excellence

Each of the elements can play a particular role in achieving the ___ objectives

Few brands in any area of consumer ___ could hope to maintain so great a premium indefinitely

First, every story that now ___ about the troubles being experienced by makers of luxury goods triggers wise nods and told-you-so frowns

For example, advertising may be the best way to create awareness of a new ___, while sales promotions such as free samples may be effective in encouraging trial of the product

For example, consumer contests add value for consumers, while sales contests add value for ___

For instance, in the cosmetics world Avon Products Inc. emphasises personal selling, while Revlon Inc. emphasises ___

Give Russian equivalent to the term: Final product

Give Russian equivalent to the term: Potential customer

Give Russian equivalent to the term: Salesperson

Give Russian equivalent to the term: Target market

Give Russian equivalent to the term: direct consumption

Government agencies, communities in which plants are located, consumerists, environmentalists, stockholders, and college professors are some of the groups reached by an organization’s ___ relations efforts

However, this can be expensive and risky without a lot of preliminary research into the ___ market

In deciding whether to buy or ___ regular use of a product, a prospective buyer moves through five stages: awareness, interest, evaluation, trial and adoption

Industries and organisations vary greatly with respect to the relative importance they place on the different elements in the promotion ___

International research should include finding out about the economy, local habits and customs, as well ___ about the markets for the products you are involved with

It has been clear for some time - principally since recession began to be felt in the major economies of the world - that the strength of brands has been under ___

It involves any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and/or final ___

It is important to keep in mind that the elements in the promotion mix must be coordinated and linked together in such a way that they will complement and reinforce each other’s impact on a potential ___

It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one from Woolworth’s, but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the ___

Market opportunities are generally isolated by market…

Modern organizations are also concerned about the effects of their actions on people outside ___ target markets

Most incentives, like consumer contests and sales contests, are ___ in nature

Most management and marketing writers now distinguish between selling and….

No one yet knows to what extent the apparent lack of some brands’ appeal is ___ a temporary phenomenon

Non-profit organizations, political candidates, companies, and ___ use personal selling to communicate with their publics

On the other hand, publicity is nonpersonal ___ relations

Once a target market has been identified, a company has to decide what goods or service to…

Over the past year or ___, that enthusiasm to spend big money on a classy label has waned markedly

Personal ___ is always personal, while advertising is always nonpersonal

Personal, ___ contact between a seller’s representative and those people with whom the seller wants to communicate is personal selling

Products are sold rather than…

Promotion is one of the four ___ components of any marketing strategy, the other three being product, place and price

Promotion itself is also considered to be comprised of four elements: advertising, personal selling, sales promotion and ___ relations

Promotion seeks to move prospective buyers through this process by informing, reminding and persuading customers about an organisation and its ___

Put the verb in brackets in the right form: A new product that is in competition with (to exist) similar products will have little margin for maneuvre as its price will be immediately compared with its competitors

Put the verb in brackets in the right form: A third option - probably best for Peru and Bolivia - with the advantage that it is common in the food and drinks industry, (to be) franchising

Put the verb in brackets in the right form: According to the Wall Street Journal: “More and more shoppers are (to bypass) household names for the cheaper, no-name products one shelf over

Put the verb in brackets in the right form: An alternative (to be) to use overseas agents and distributors. This can be effective, and is definitely much cheaper

Put the verb in brackets in the right form: An essential feature of marketing that must be (to examine) is pricing, which can have a profound effect upon the success of a new product and the continued life in the market-place of an established one

Put the verb in brackets in the right form: Another element to consider in pricing a brand new product is the question of (to recoup) research and development costs

Put the verb in brackets in the right form: At its initial launch there may be a price incentive offered in the expectation that the product will (to commend) itself to users and so establish some level of brand loyalty: subsequently it is almost inevitable that the price will rise to a common level with its competitors

Put the verb in brackets in the right form: But we may (to be) witnessing the death of the brand

Put the verb in brackets in the right form: During the second half of the eighties, the Japanese, for example, (to show) themselves willing to pay a huge premium to buy goods with a smart label and image to match

Put the verb in brackets in the right form: First, every story that now(to appear) about the troubles being experienced by makers of luxury goods triggers wise nods and told-you-so frowns

Put the verb in brackets in the right form: Here the buyer (to expect) to pay high prices because the gifts are high class

Put the verb in brackets in the right form: However, in the event of a reduced launch price it may be that competitors will reduce their prices so that a price war (to ensue)

Put the verb in brackets in the right form: If it is (to pitch) higher than the figure demanded by competitors it may cause sales to suffer; if pitched lower, particularly if the difference is significant, consumers may question the quality of the product, perhaps unjustifiably

Put the verb in brackets in the right form: In such a case initial pricing is often very high and will be (to reduce) only when competitors enter the field

Put the verb in brackets in the right form: International research should include finding out about the economy, local habits and customs, as well as about the markets for the products you (to be) involved with

Put the verb in brackets in the right form: It has (to be) clear for some time - principally since recession began to be felt in the major economies of the world - that the strength of brands has been under fire

Put the verb in brackets in the right form: It would be expected that enough market research would have been (to do) to ensure that there is capacity in the market for an additional product to be able to establish itself and its price must bear favourable comparison

Put the verb in brackets in the right form: One (to be) to set up subsidiaries. However, this can be expensive and risky without a lot of preliminary research into the target market

Put the verb in brackets in the right form: Over the past year or two, that enthusiasm to spend big money on a classy label has (to wane) markedly

Put the verb in brackets in the right form: Similarly, a verbally quoted price of two hundred and fifty thousand pounds (to sound) significantly less than a quote of a quarter of a million pounds, although the amounts are identical

Put the verb in brackets in the right form: The first is that (to pertain) to luxury goods or goods generally thought of as generous presents

Put the verb in brackets in the right form: The franchisor can insist on various policies, standards and purchasing practice, as well as (to receive) a payment and a regular royalty from the franchisees

Put the verb in brackets in the right form: The other tack is to enter the market at an average market price, but to have something in the product that can be (to say) to be clearly superior to its competitors

Put the verb in brackets in the right form: The pricing of a completely new product (to be) of especial difficulty, particularly if it is an innovation

Put the verb in brackets in the right form: The second psychological price is the one, which (to sound) lower than it really is

Put the verb in brackets in the right form: The term ‘expect to pay’ is significant, especially when the product is (to compete) with similar goods

Put the verb in brackets in the right form: There (to be) two sorts of psychological price

Put the verb in brackets in the right form: There are three considerations to be (to make) when setting a price for a product, the economic price, the market price and the psychological price

Put the verb in brackets in the right form: There are three possible ways for Apsa to (expand) its activities in the region

Put the verb in brackets in the right form: These are such things as jewellery, perfumes, high-class watches and similar goods most often (to buy) as gifts

Put the verb in brackets in the right form: This (to show) that even the biggest and strongest brands in the world are vulnerable.”

Put the verb in brackets in the right form: This can (to be) said to be the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit

Put the verb in brackets in the right form: This is the price that the customers (to expect) to pay and may be at either of the levels discussed in (a) or, more probably, somewhere in between

Put the verb in brackets in the right form: This is the true economic price that (will) make production worthwhile

Put the verb in brackets in the right form: This will depend upon how much a threat the other providers see in the new product. In such a case, such a price war could (to damage) the chances of the newcomer

Put the verb in brackets in the right form: Thus an article (to mark)Ј99.99 sounds cheaper than if it were marked Ј100 and Ј9,975 sounds much cheaper than Ј10,000, though the difference is relatively insignificant

Put the verb in brackets in the right form: We (to suggest) Apsa should try to obtain sole distribution agreements for these countries

Put the verb in brackets in the right form: We recommend this type of relationship in Mexico and Chile. A possible problem is conflict of interest, where an agent also (to handle) a competitor’s products

Put the verb in brackets in the right form: We suggest research of this type would (to be) appropriate for Argentina, where establishing a subsidiary may be the best option

Put the verb in brackets in the right form: With franchising individuals (to pay) to use the name of a well-known manufacturer

Reports of the death of the brand have been exaggerated. Reports of the death of the de luxe brand may be premature, but ___ much more plausible

Sales ___ may be a firm’s primary promotional effort or it may supplement and complement personal selling, advertising, and public relations

Sales promotion activities add value to the product because the incentives ordinarily do not accompany the ___

Sales promotion communicates with targeted receivers in a way that is not feasible by using other ___ of the promotion mix

Sponsors may be a nonprofit organization, a political candidate, a company, ___an individual

Tastes may have shifted downmarket, but that does not mean that they have shifted from flash-brand to no ___

The difference in ___ between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 per cent more than a budget variety

The following is a brief ___ of each element in the promotion mix

The franchisor can insist on various policies, standards and purchasing ___, as well as receiving a payment and a regular royalty from the franchisees

The manufacturer arranges with retailers a special ___ demonstration of its products and supplies the representatives, who conduct the demonstrations

The mass media used include magazines, direct mail, radio, television, billboards, and ___

The relative importance of the promotion mix elements can vary over time and certain forms of advertising or sales ___ may come in and out of vogue

The ‘selling concept’ assumes that resisting consumers have to be persuaded to buy non-essential goods or…

There are three possible ways for Apsa to expand its activities in the ___

These people may have little contact with the organization, but feel it affects their welfare in some ___

They ___ to be reassured that the product is intrinsically better

This conclusion fits with one’s instincts. In the straitened nineties, with nearly 3 million out of work and 425,000 people officially classed as homeless in England ___, conspicuous consumption now seems vulgar rather than chic

This shows that even the biggest and strongest ___ in the world are vulnerable

Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ___

Unless the organization understands their concerns and communicates its goals and interests, they may misinterpret, distort, or ___ openly hostile to the organization’s actions

Unlike the other promotion mix elements, public relations is concerned primarily with people outside the ___ market, although it may include them

We can classify the promotion ___ elements as personal promotion, nonpersonal promotion, or a mixture of personal and nonpersonal promotion

We recommend this type of relationship in Mexico and ___

We suggest Apsa should try to ___ sole distribution agreements for these countries

We suggest research ___ this type would be appropriate for Argentina, where establishing a subsidiary may be the best option

Which 2 of the following terms are related to the topic of your lesson: