Все вопросы к тесту (html) ПКОЯз. Англ. Бизнес курс



Answer the question: What are Public relations?

Answer the question: What are market opportunities?

Answer the question: What are targets and modes of promotion?

Answer the question: What are the five stages a prospective buyer moves through to decision of buying a product?

Answer the question: What is a marketing concept?

Answer the question: What is a marketing mix?

Answer the question: What is a personal selling?

Answer the question: What is a producer market?

Answer the question: What is a sales promotion?

Answer the question: What is a selling concept?

Answer the question: What is advertising?

Answer the question: What is an economic price?

Answer the question: What is the market price?

Answer the question: What is the promotion mix?

Answer the question: what are the ways to value brands?

Choose the correct term for the definition: A basic product with additional features and services added to the total package

Choose the correct term for the definition: A basic product, which is bought because of a particular need, e.g. a drink for thirst.

Choose the correct term for the definition: A selling style based on identifying and meeting the customer's needs.

Choose the correct term for the definition: Advertising for a whole sector, such as tourism or health promotion, rather than for a specific product.

Choose the correct term for the definition: An idea for a new product, which is tested with target consumers before the actual product is developed.

Choose the correct term for the definition: Organic products, usually food, that will go bad after a certain amount of time.

Choose the correct term for the definition: Products, which are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.

Choose the correct term for the definition: Someone, who contacts existing and potential customers, and tries to persuade them to buy goods or services.

Choose the correct term for the definition: The market consisting of the country, where a company is based and no other countries.

Choose the right word to fill in the gap in the following sentence: ................................ is essential to prepare clear objectives and a strategy for reaching them.

Choose the right word to fill in the gap in the following sentence: A brand name is valuable not only for the main products that are represented by the name, but also for a complete range of .......... assets that accompany that name

Choose the right word to fill in the gap in the following sentence: A complete ............................ will demonstrate all aspects of our performance in terms of meeting our marketing objectives

Choose the right word to fill in the gap in the following sentence: An agent, who receives a percentage of the sales is a......................

Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ………..

Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole .....................

Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................

Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of..............................

Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality.

Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............

Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ...............................

Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers.

Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with ..........................

Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with .............................

Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called .....................

Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ___.

Give English equivalent to the term: Афиша

Give English equivalent to the term: Возмещение цен с отсрочкой

Give English equivalent to the term: Демонстрация (реклама) товаров в магазине

Give English equivalent to the term: Дополнительный продукт

Give English equivalent to the term: Исследование рынка

Give English equivalent to the term: Каналы распределения

Give English equivalent to the term: Конкурс продаж

Give English equivalent to the term: Концепция продаж

Give English equivalent to the term: Крайний срок употребления продукта

Give English equivalent to the term: Купоны для последующей покупки

Give English equivalent to the term: Маркетинговое исследование

Give English equivalent to the term: Место торговли, рынок

Give English equivalent to the term: Небрэндированный

Give English equivalent to the term: Независимый распространитель

Give English equivalent to the term: Первоначальная цена

Give English equivalent to the term: Покупательная способность

Give English equivalent to the term: Покупка нескольких товаров по цене одного

Give English equivalent to the term: Потребительская выставка

Give English equivalent to the term: Потребительский рынок

Give English equivalent to the term: Продажа без посредника

Give English equivalent to the term: Размещение

Give English equivalent to the term: Реклама на упаковке

Give English equivalent to the term: Реклама по периметру спортивной площадки

Give English equivalent to the term: Рекламирование

Give English equivalent to the term: Рекламируемые товары

Give English equivalent to the term: Рекламные щиты

Give English equivalent to the term: Рыночная стратегия

Give English equivalent to the term: Рыночная цена

Give English equivalent to the term: Связи с общественностью

Give English equivalent to the term: Сделки по оказанию услуг

Give English equivalent to the term: Систематическая реклама

Give English equivalent to the term: Скидка при покупке за наличные

Give English equivalent to the term: Снижение цен

Give English equivalent to the term: Специализированная розничная торговля

Give English equivalent to the term: Специальное предложение

Give English equivalent to the term: Стимул покупки с отсрочкой

Give English equivalent to the term: Торговая палата

Give English equivalent to the term: Торгово-промышленная выставка

Give English equivalent to the term: Трудоемкий характер

Give English equivalent to the term: предложение о снижении цены на упаковке товара

Give English equivalent to the term: предложение премии

Give English equivalent to the term: репутация торговой марки

Give Russian equivalent to the term: Actual purchase

Give Russian equivalent to the term: Advertising media

Give Russian equivalent to the term: Average market price

Give Russian equivalent to the term: Billboard

Give Russian equivalent to the term: Brand identity

Give Russian equivalent to the term: Brand valuation

Give Russian equivalent to the term: Cents-off offer

Give Russian equivalent to the term: Circulation

Give Russian equivalent to the term: Consumer service firm

Give Russian equivalent to the term: Consumer sweepstakes

Give Russian equivalent to the term: Final product

Give Russian equivalent to the term: Immediate incentive to purchase

Give Russian equivalent to the term: In-store offer

Give Russian equivalent to the term: Intermediary

Give Russian equivalent to the term: Market opportunities

Give Russian equivalent to the term: Marketing mix

Give Russian equivalent to the term: Money-refund offer

Give Russian equivalent to the term: Potential customer

Give Russian equivalent to the term: Potential market

Give Russian equivalent to the term: Premium promotion

Give Russian equivalent to the term: Price incentive

Give Russian equivalent to the term: Promotion mix

Give Russian equivalent to the term: Reduced launch price

Give Russian equivalent to the term: Sagging product

Give Russian equivalent to the term: Salesperson

Give Russian equivalent to the term: Service provider

Give Russian equivalent to the term: Store demonstrations

Give Russian equivalent to the term: Straightforward price

Give Russian equivalent to the term: Target market

Give Russian equivalent to the term: Trading samples

Give Russian equivalent to the term: Trial of a product

Give Russian equivalent to the term: bargain selling

Give Russian equivalent to the term: basic list price

Give Russian equivalent to the term: cold calling

Give Russian equivalent to the term: commercial

Give Russian equivalent to the term: currency

Give Russian equivalent to the term: demand curve

Give Russian equivalent to the term: direct consumption

Give Russian equivalent to the term: direct mailing

Give Russian equivalent to the term: distribution channels

Give Russian equivalent to the term: door-to-door selling

Give Russian equivalent to the term: going rate

Give Russian equivalent to the term: personal selling

Give Russian equivalent to the term: points of sale

Give Russian equivalent to the term: promotional coupons

Give Russian equivalent to the term: sales promotion

Give the right term to this definition: A signboard, usually outdoors, for advertising posters? American English variant is billboard

Give the right term to this definition: Advertising agency is a company specialising in producing and placing advertisements for clients

Give the right term to this definition: Collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product).

Give the right term to this definition: Dividing a market into distinct groups of buyers, who have different requirements or buying habits

Give the right term to this definition: Hours on radio & TV with largest audience, esp. the evening hours specific time in a broadcasting schedule, when a commercial may be shown

Give the right term to this definition: Small advertisements in magazine or newspaper categorised by subject

Give the right term to this definition: The person, customer etc, who is the ultimate (and so real) user of a product

Give the right term to this definition: The whole product, inc. name, packaging, instructions, reliability, after-sales etc

What does the abbreviation stand for: AIDA

What does the abbreviation stand for: Ad

What does the abbreviation stand for: U.S.P.