Демо (html) ПКОЯз. Англ. Бизнес курс



Answer the question: What are Public relations?

Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.

Answer the question: What are market opportunities?

Market opportunities are profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.

Answer the question: What are targets and modes of promotion?

A promotion has only three targets and two modes. The targets are the trade, the consumer and company employees. The modes are the immediate incentive and the delayed incentive to purchase.

Answer the question: What are the five stages a prospective buyer moves through to decision of buying a product?

In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: awareness, interest, evaluation, trial and adoption.

Answer the question: What is a marketing concept?

The 'marketing concept', on the contrary, assumes that the producer's task is to find wants and fill them.